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Instagram is one of the most popular social media platforms. Recent statistics released by Instagram revealed that there are more than 800 million active users on Instagram per month. These users share 95 million pieces of visual content every day (Instagram, 2017). Furthermore, the network has the highest engagement rate as compared to other social media networks. For instance, the engagement rate per post on Instagram is 4 percent, whereas Twitter and Facebook have less than 1 percent engagement rate (Osman, 2018).