Unlocking the full potential of your small business in the digital era means mastering the subtleties of local search engine optimization (SEO) and Google My Business (GMB). This comprehensive guide is tailored to help you elevate your online presence and drive more sales through effective digital strategies. Let’s dive into the essentials. What are the
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The Art of Balancing Content Marketing Strategies for Small Businesses
In today’s digital age, small and local businesses face an increasingly competitive landscape, making effective marketing strategies crucial for their success. When it comes to small business marketing, content marketing has emerged as a powerful tool to engage customers and drive conversions. However, finding the right balance in content marketing is essential to maximize its
How Two and Three Letter Words Could Make or Break Your SERP
Think About Website Security or Your Small Business Could Suffer
What processes do you have in place to protect yourself or your customers? We’re betting that you don’t want your website sending spam all over the Internet or losing your customer data because of a compromise. Discover website security tips that could save your reputation and your business.
Is Instagram a Tool for Small Businesses?
Instagram is one of the most popular social media platforms. Recent statistics released by Instagram revealed that there are more than 800 million active users on Instagram per month. These users share 95 million pieces of visual content every day (Instagram, 2017). Furthermore, the network has the highest engagement rate as compared to other social media networks. For instance, the engagement rate per post on Instagram is 4 percent, whereas Twitter and Facebook have less than 1 percent engagement rate (Osman, 2018).
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